Craig Bruno
IsuranceTrak Services
Rochester, NY
“I probably claim one or two leads a day.”
“I think actually the largest one that I’ve sold was, with everything included, right around $20,000 in premium.”
“I’m satisfied with the ROI of the Claim-it leads – I wouldn’t be using the service if we weren’t getting a good return on investment… I think we’re closing probably 20-30% of the leads we purchase. And the commission, you know not just for new business, but for renewal business as well, compared to just the one up-front cost that we have for buying the lead, makes it profitable.”
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Keywords: Claim-it leads: 1-2/day, PL/CL ratio: 50/50, premium amount: $20,000, commercial lines avg. premium: a few thousand in annualized premium, personal lines avg. premium: $1,000-$1,500, fair cost, refunded for fake leads, ROI, success rate: 20-30%
