Ed Coogan
Business Insurance Associates
Bel Air, Maryland
“The commercial [referral program] really works – has been successful.”
“In 2024, we probably purchased about 110 leads, and we probably wrote 35… And they range anywhere from $5,000 in premium, to the largest one we wrote was probably up to $25,000. So it’s very, very successful for us.”
“We would definitely recommend it to other agents… It’s been very, successful and a very good return on investment for us.”
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Keywords: 6 years; reach; exposure; social media; commercial lines; appetite engine; Claim-it; close ratio: ~30%; premium amount: $25k/one account; recommend; ROI