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The IA Advantage blog, sharing top clicks and insider tricks for independent agents

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The latest news releases

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The IA Advantage Podcast, bringing you insurance consumer trends and insight from influencers around the IA channel

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Catch up on past issues of the IA Advantage Newsletter

Marketplace

Agent Directory

Browse our the national directory of independent insurance agents

Insurance Company Directory

Browse our national directory of insurance carriers, MGAs and wholesalers

Live Referral Feed

See a real-time view of opportunities being delivered to independent agents right now!

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Locate an insurance provider for your customers

Support

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Agent Advantage

What is Advantage for Agents?

An Advantage subscription increases your digital footprint and gets you noticed by high-intent insurance prospects

What are Claim-it Referrals?

Get inbound, appetite-matching referrals delivered to you in real-time

Advantage Subscriptions

Advantage Professional

Get access to all Advantage features—including Claim-it referrals

Advantage Preferred

Get recommended to high-intent insurance buyers on TrustedChoice.com

Advantage SEO

Rank higher and get noticed online

Visited by over 40 million consumers

Be Recommended on the #1 Independent Insurance Website

An Advantage subscription increases your digital footprint and gets you noticed by high-intent insurance prospects.

Agency Recommendations

When the right insurance prospect is ready to buy, will they be able to find you?

live insurance referral feed
Watch our live insurance referral feed!
Advantage agents receive high-intent, appetite matching referrals in real time. See the types of referrals you can expect to receive, right now!

Works like magic but really, it’s science.

First...

You customize your agency profile

Tell us about your agency and the business you want to write. Then, we feature you in our directory.

Meanwhile...

We bring in the prospects

Consumers looking for an agent are asked a few questions about their insurance needs.

Then...

Shoppers get recommended to you

Our recommendation engine matches your profile to the right shoppers and gets you connected.

There's an Advantage subscription to fit every agency size & need

An agent buying a Claim-it Commercial Lines referral

Too busy for leads? You need Claim-it.

Our patent pending system sends you the prospects you want, exactly when you want them.

Why our referrals are better than leads

We deliver local, high-intent, appetite-matching prospects guaranteed to suit your preferred business appetite.

When a consumer requests to be contacted by an agency, we call that a referral. It is better than a lead because these prospects are:

  • Inbound
  • Real-Time
  • Organic
  • High-Intent
  • Appetite-Matching
  • Exclusive
Florist looking for insurance

Getting recommended is a huge deal, especially when it’s by a trusted source

As Featured In

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Hundreds of happy independent agents have shared their stories

(here’s just a few!)

West Virginia Agency Success Story – Jeff Carpenter

West Virginia Agency Success Story – Jeff Carpenter

https://youtu.be/_kjgFbHN1WE?si=xQh345z-C8IsETmu Jeff Carpenter Smith-Carpenter Agency, Inc. Fairmont, West Virginia “[With Advantage], people have a chance to learn about us without us having to do really anything… Getting the word out for people to know who you are,...

California Agency Success Story – JP Lawrence – Claim-it Series

California Agency Success Story – JP Lawrence – Claim-it Series

https://www.youtube.com/watch?v=Fq20fE2BRuc JP Lawrence JPL Insurance Services San Diego, California “Over the course of a year, we've probably written close to $500,000 in premium [through Claim-it].” “It seems like our closing rate usually is right around 45%.” “We...

North Dakota Agency Success Story – Brad Johnson

North Dakota Agency Success Story – Brad Johnson

https://www.youtube.com/watch?v=n0lvDJ-4NGQ Brad Johnson Grand Slam Insurance Agency Fargo, North Dakota “Being able to be found easier online is critical right now… Our phones are ringing a lot more than they used to.” “We can't keep up with the amount of referrals...

West Virginia Agency Success Story – Maria Belcher

West Virginia Agency Success Story – Maria Belcher

https://youtu.be/Usjq1mb0F7Q Maria Belcher Mountain State Insurance Agency, Inc. Charleston, West Virginia “Boosting our SEO score, with the immense help of getting our Trusted Choice profile up and running, was extremely helpful in growing our personal lines side.”...

California Agency Success Story – JP Lawrence

California Agency Success Story – JP Lawrence

https://www.youtube.com/watch?v=9ySYgSjHUTE JP Lawrence JPL Insurance Services San Diego, California “We’re just extremely happy overall with Trusted Choice and what it's done for us.” “[The ROI] has just been incredible. I figure by the end of December, for the full...

See more success stories

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Don’t miss out on being recognized as a top-tier agency in your area and getting connected to high-intent prospects.