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IA Advantage Blog
Insurance marketing advice and industry news for the independent insurance agent channel.
Peak Insurance Activity Trends for January
January is the month for setting goals and getting finances in order, and that is reflected in our insurance shopper data on TrustedChoice.com. Find out what types of insurance and which industries are most active this time of year in this latest trend report.
Your New Insurance Company Appetite Guide – November 2022
To round out 2022, we have four unique insurers who are new to our insurance company partner program. Check out King, Warrior Insurance Network, VOOM Insurance and Co-operative Insurance Companies in this edition of the Insurance Company Appetite Guide!
What Is ROI, and How Do I Calculate It for My Insurance Agency?
How do you determine if a marketing tool is boosting your independent insurance agency? By calculating your ROI. Here’s how.
Trending: Most Popular Insurance Bundles on TrustedChoice.com
We looked back to find out which insurance product bundles consumers are looking for the most on TrustedChoice.com. Here’s what we found!
TrustedChoice.com Partners with State Associations to Give Opportunities to Independent Agents
See the benefits we offer to independent insurance agents across the country through our All-States SEO Partners Program.
Your New Insurance Company Appetite Guide – September 2022
A diverse group of insurers have just joined TrustedChoice.com. While they each have their own focus, they all share one thing — a commitment to independent agents.
4 Personal Insurance Products Trending This Fall
You may be surprised by this list of personal lines products that have high demand during the fall months. We share our trend data along with our list of insurance company partners who can help you write this business.
About Us Statement: How to Tell Your Insurance Agency’s Story
Learn how to tell your independent insurance agency’s story, plus how to optimize your About Us statement for a higher SEO ranking.
Finding and Winning New Commercial Business
We recently surveyed independent commercial insurance agents as part of a joint effort with our friends at Semsee. Our goal — to reveal how agents are finding and winning new commercial insurance business and what insurtech and insurance companies can do to help them.
Referrals vs. Leads: What’s Better for My Insurance Agency?
Leads and referrals can be confused with each other. Make sure your insurance agency knows the difference between these online opportunities.
How Influencers Are Helping Your Insurance Agency
Trusted Choice’s mission is to help independent agents stay top of mind when local consumers think insurance. These influencers are helping.