In today’s digital insurance landscape, video is a powerful tool for standing out online. By creating compelling video content that aligns with your preferred audience, your independent insurance agency can more easily engage with prospects when they research your business and service offerings online. Whether you’re sharing educational insights, client testimonials, or promotional clips, having the right video creation tools can make the process easier and more effective.
We compiled our top picks for video creation tools (including some free options!) to help independent insurance agents craft engaging, dynamic video content. And don’t worry — you don’t have to be a video editing expert to take advantage of these user-friendly programs.
1. Animoto
Animoto is a video creation platform designed for beginners that allows you to easily turn photos, video clips, and text into polished videos. It offers a range of customizable templates, music tracks, and visual effects to enhance your videos and create more engaging content for your desired audience. Animoto is ideal for agents who want a simple yet effective tool for creating professional-looking videos without the need for advanced editing skills.
2. Biteable
Biteable is a versatile video creation tool that offers a vast library of pre-made templates and animations for creating engaging agency videos. You can customize text, colors, imagery, and more to match your brand and messaging, making it easy to create unique and impactful videos. Biteable also offers a free plan with limited features, as well as paid plans for access to more advanced editing options.
3. Canva
Canva offers a suite of video editing tools that allow you to create stunning videos with ease. Canva’s easy-to-use drag-and-drop interface and extensive library of stock footage, images, and graphics make it simple to create visually appealing videos in minutes. With both free and paid options available, Canva is a budget-friendly choice for agents looking to create professional-quality videos without the need for complex software.
Better yet, Canva is also known for its graphic design prowess, making it a useful tool for not just video, but GIFs and social media tiles of all sizes, too.
4. InVideo
InVideo is a cloud-based video creation platform that offers a wide range of customizable templates and editing tools. Like Canva, InVideo also features a simple drag-and-drop functionality, making it easy for agents to create engaging videos without any prior editing experience. While InVideo offers paid plans with access to premium features, like AI capabilities, it also provides a free plan with limited exports per month, making it an affordable option for agents who only need one or two videos at a time.
5. Shotcut
Shotcut is a free, open-source video editing software that offers an impressive range of advanced editing features, like support for a variety of audio and video formats, multi-track timeline editing, and 4K video support. With its intuitive interface and robust editing capabilities, Shotcut is an excellent choice for agents who need a reliable and powerful editing tool without the cost of premium software.
6. OpenShot
Like Shotcut, OpenShot is another free video editing software that offers basic editing tools and an easy-to-master interface. OpenShot supports for a variety of audio and video formats perfect for your content creation needs, making it ideal for beginners and those new to video editing.
Whether you’re looking for a user-friendly platform with pre-made templates or a powerful editing tool with advanced features, these video creation tools offer independent insurance agents like you the flexibility and functionality you need to create dynamic video content.
Ready to start creating video content for your independent insurance agency? Check out our best tips for crafting compelling video content — and learn how to add video to your Advantage profile here.
