Insurance marketing advice and industry news for the independent insurance agent channel.
In 2025, AI-powered tools and data-driven insights are essential elements for your independent insurance agency’s marketing strategy. Here are 7 tips to add to your marketing plan.
Take a look at some of the growing insurance buying trends that we’ve uncovered in our insurance consumer data in 2024.
Your website needs to be visible and regularly visited by site crawlers to ensure it’s found online. Here’s how they work and how you can optimize your visibility.
Search Engine Marketing (SEM) has emerged as a powerful tool for independent agents to attract quality insurance leads.
In the insurance industry, where even the smallest decision you make can impact client satisfaction and your agency’s success, data analytics are crucial. By effectively leveraging data, independent agents can gain valuable insights which help them to optimize internal operations, improve or enhance customer relationships, and most importantly, drive sustainable growth.
Claim-it Referrals are high-intent insurance referrals you can claim in real time — but there’s a secret for turning referrals into clients.
Discover coverage options from our newest insurance company partners, Jewelers Mutual, FloodSimple and RT Connector. Dive in now to find your next trusted insurance partner!
Video content is a great tool for promoting your independent insurance agency to online consumers. Create compelling video with our tips.
Video is crucial for showcasing your agency to insurance prospects. Create dynamic agency videos easily with these video creation tools.
Helping your independent insurance agency stand out online comes down to quality digital insurance marketing. Here’s where to start.
Looking for a personal lines insurer who has an appetite for your prospect’s business? Be sure to check out our list of insurance company partners who may be able to help!
Targeting high-intent insurance prospects is the key to building a reliable book of business — but what exactly is a high-intent prospect?