Insurance Marketing For the Independent Agent Channel


Advantage Products

Advantage For
Independent Agents
Exclusively for Big “I” member agencies! Be understood, get found more often and connect with more insurance prospects.
Popular Features
- Custom Agency Profile
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Backlinks for Improved SEO
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Referrals and Recommendations
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Appetite Customization
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Claim-it® Referrals
Independent Agents

Advantage For
Insurance Companies
Educate agents and consumers about your Carrier, MGA or Wholesaler products and drive traffic to your agents.
Popular Features
- Custom Insurance Company Profile
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Backlinks for Improved SEO
- Agent Resource Page
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Appetite Customization
Insurance Companies

Advantage For
State Associations
Support your Big “I” member agencies with increased traffic, recommendations and referrals.
Popular Features
- Custom Content For Your State
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Free Member Plus Agency Profiles
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Custom State Portals
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Advantage Subscription Perks
State Associations
Real Stories
California Agency Success Story – Adrian Monreal
“I love the inbound referrals… I have never had an experience where I call somebody and they’re not expecting me.”
Michigan Agency Success Story – Nate Trudell – Claim-it Series
“$80,000 in premium, spending, you know, probably no more than $80. I mean, that’s an insane return on investment.”
Arizona Agency Success Story – Jim Hutchison – Claim-it Series
“The premium on [one referral] was like $27,000, give or take… Maybe $6k or $7k all in as far as agency revenue.”
Need to Find an Insurance Market?
Use our free tool to research and connect with a trusted Carrier, MGA, or Wholesaler for your next policy.
Recommended Reading
7 Tips for Building Your 2025 Insurance Agency Marketing Plan
In the fast-changing world of insurance marketing, staying ahead of industry trends is essential for success. In 2025, digital strategies, AI-powered tools, and data-driven insights are shaping how agencies attract and retain clients. To stand out, independent...
Top Insurance Growth Trends for 2024
Over 42 million insurance consumers have come to our platform looking to buy insurance from an independent agent. Each visitor represents a high-intent opportunity for independent insurance agents, helping them stay competitive in the digital age. This traffic also...
How Do Site Crawlers Work, and What Can They Do for My Insurance Agency?
As an independent insurance agency, you’ll know one of the best ways to make an impact online is to be visible. Search engine optimization (SEO) is the formula that needs to be included in an insurance agency marketing plan, small or large, to leave their print...
New Podcasts
Celebrating an SEO Milestone: An Employee Takeover Podcast
For more information: Improve your agency's SEO with TrustedChoice.com Use code CELEBRATE40 and get 15% select Advantage subscriptions! Transcript: Viviana: Hello everyone. Welcome to another edition of the IA Advantage - Employee Takeover Edition. My name is Viviana...
Referrals on Demand: The Answer to the Producer Availability Problem
For more information: Learn more about Advantage Producer Learn more about Claim-it Become a Recommended Agent on TrustedChoice.com https://www.youtube.com/watch?v=aXELNRU_wwA Transcript: Chip: Hello everyone, and welcome to another episode of the IA Advantage. My...
ClientCircle: New Name, New Offering for Independent Agents
For more information: Learn more about ClientCircle Become a Recommended Agent on TrustedChoice.com Get Realtime, Exclusive Claim-it Referrals Transcript: Chip: Hello everyone, and welcome to another episode of the IA Advantage. My name is Chip Bacciocco, and if...
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